![]() People have learned that shortened links can lead to any random spam page on the web.Įven worse? Some link shorteners end up on domain block lists because of heavy spammer use. Link shortening hides the final destination, so of course spammers have latched onto link shortening like a leech. WhereDoesThisLinkGo) to see where the shortened link actually went before they clicked. They can hide their nefarious links in a shortened URL meaning people either clicked on the links and quickly learned to either never trust a shortened link, or to always use a link extraction site (e.g. Link shorteners are the toast of spammers. Link shortening adds another of redirection to an " already creaky system", according to Joshua Schachter, the founder of Delicious. And getting me a web page is kind of the most important thing the web does.Every redirect is a one more point of failure, one more domain that can rot, one more server that can go down, one more layer between me and the content. ![]() That's a lot of back and forth just to get me a a web page. Hanselman was redirected through a convoluted path that used link shortening for analytics and tracking, and found the end result frustrating from a user standpoint. He tracked seven 301 redirects before he got to the actual URL destination. Scott Hanselman wrote a short but interesting post tracing the amount of redirection that happened on a single shortened link. Link shorteners cause too much redirection. Not everyone is a fan of link shorteners, though, suggesting that they only add a possible layer of failure to the web. Sounds great, right? Who wouldn't use this system? They keep URLs that are loaded with UTM tracking tags from looking ugly by hiding the length and characters in the UTM tracking system. They began to allow publishers to track the links they posted with analytics. It wasn't long before link shorteners quickly became more than mere link shorteners. Once Twitter (and other social media) took off and introduced the 140-character limit, that shortened link became even more important. Link shorteners were originally created to address stubborn email systems that wrapped an email after 80 characters and broke any long URLs that might have been in the message. Get all the handy power of a link in a much smaller package, right? Whatever the case, the answer seems to be using a link shortener. Maybe you want a simple URL to put in a print add, or want to be kind to mobile readers of your content. ![]() ![]() Or maybe you're using UTM tracking tags that make your link look ugly. Twitter messages have limited real estate, and you have to make your characters count. ![]()
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